Scarcely a teenager in existence who has traveled whilst in possession of a laptop has not at least toyed with starting a travel blog. Some actually do get started. And some get really good at it. Some are, in fact, still doing it years later, with a dedicated following and branded cups and t-shirts on sale in the merch section of their websites.
If you want to succeed, you must learn to engage your audience. It’s a separate talent to being a good writer. Engaging with your consumer base is the difference between a first blog that goes nowhere and the conversation 10 years later that goes, “Yes, I’m the site owner, nice to see you again, now, how much discount did you say you could give me for buying a fourth mansion from you?” Sound good? Let’s do some digging.
Show & Tell (with an emphasis on “show”)
People want to see destinations first before they will read about them. It’s nothing to do with your writing style or the look of your website. People like what people like, and they like to see travel destinations in video format before they will read about them (check out this video making software guide).
If a user can watch a video on everything from Pacific desert islands to snow-capped Canadian ski resorts, the chances of that same user sticking around to read your thoughts on the destination increase dramatically. Consider the River Liffey in Dublin, Ireland. Each year, the river is turned green for St Patrick’s Day. If you could watch an interesting video filmed on the green river, wouldn’t you want to stick around and learn more?
Video making software saves time and allows you to easily collect, store, edit, and export your media. Video can help boost your ROI and get you noticed much faster than words alone. Create high-quality videos that are not only on brand but reduce your dependency on external agencies. It makes sense.
Consumable Content Only (walls of text need not apply)
Writers love their prose. It’s clever, it’s witty, it’s full of quirky alliteration and subtext that goes over most readers’ heads, and it’s a way to have your voice heard.
The only problem with all of that is writers get carried away. Without realizing it, you could be entering your second page of travel writing before you’ve entered the airport.
You need a logical structure. Set out your stall. If you’re going somewhere, explain why there and not somewhere else. Create a need for answers. Tell the reader what you’re about to tell them. Then, tell them. Then, wrap up by telling them what you told them. Keep that in mind and avoid hefty walls of impenetrable text.
Create Targeted Content
Carrying on from the previous theme of conscious brevity, ensure your audience is treated to targeted content. For example, are you writing a “how-to” guide? Are we learning about foreign customs? Is this a blog about where to stay?
Target your content and avoid the common error of trying to say everything at once.