Are you a small business looking to improve your sales record? Of course you are! When you’re a fledgling business, it’s not always easy to stand apart from your competitors, or even those larger, more established stalls. Whether you’re selling fresh produce, arts and crafts or other handmade items, bringing your A-game every time you set up your pitch can feel overwhelming, especially if you’re not bringing in the sales you desperately want.
However, you shouldn’t be discouraged – by making a few simple adjustments, you’ll be able to increase your sales revenue and build more of a following after every single event. Read on to find out more.
Make sales easier
There’s nothing more off-putting than a stall that “only accepts cash”. Not everyone carries notes and coins around with them these days, and some shoppers even use their phones to make payments, eliminating the need for both cash and card. Being unable to cater for all shoppers is a simple way to discourage customers and deter sales! Handling cash is still important, but being able to take card payments as well, means you can cater to every customer and passer-by, so give this wireless mobile credit card reader a try and you’ll soon see a boost in your sales!
Don’t sell out!
Ok, so selling out of your products is a good thing. It means you’re making money and you know which products are working. However, when you’re selling at a fair or farmers’ market, running out of stock can have a negative impact on the rest of your day. Selling out within the first hour means you won’t make any more money on that specific product for the rest of the day, and other shoppers may be disappointed and look elsewhere. Try to determine how much stock you might need and don’t run out!
Sign and price everything!
It’s easy to think that forcing shoppers to ask for prices will make them more inclined to purchase something, but it’s not always the case. Some consumers might be too shy to ask, or will move on to another stall where they don’t have to bother you. By not labeling your products correctly, you’re potentially missing out on those vital sales. Make sure all your items are labeled and priced clearly and accurately. It’ll make a real difference.
Consider seating areas
Space and regulations permitting, if you’re selling food and drinks then providing a seated area where your customers can enjoy their purchases is always a good sales tactic. A small table and a couple of chairs make your stall much more approachable and enjoyable! You’re attracting people to your stall and others will come closer to find out why.
And finally, consider freebies for the little ones
Bottom line permitting, handing out freebies to little ones, whether their parents have enquired about a purchase or they’ve bought something, is a great way to keep them coming back, and it’s free advertising! Cake slices, sweets, balloons etc – whatever you think will work at your local market could improve your sales.