If you merely imagine the possibilities, we’re fairly certain those imaginings would be a product pretty soon. Our generation lives for a good product. Willingly chaining ourselves to voracious advertising campaigns and rampant consumerism. You have to admit, we have some pretty cool stuff.
Casper is a mattress company many Americans are familiar with. Like many companies targeting a millennial market, they don’t have brick-and-mortar stores. They ship mattresses in a box. A much smaller box than a mattress should be in, they expand into full-sized mattresses that are pretty comfortable. With the 31 million Americans suffering from back pain at any given time, a good mattress is key.
And Then Came “The Dreamery”
That wasn’t enough for Casper. In an effort to truly shake up the mattress market, they started off without having physical stores. Then Casper decided to start one. It’s called The Dreamery. If you thought the 19.6% of millennials ripping up the water sports game in the summer was a lot. You haven’t been to The Dreamery because 100% (statistic unconfirmed) of millennials love a good nap.
Today, 73% of school districts in the United States provide recess for students. Unfortunately for millennials, Corporate American has no recess, naptime, or even summer vacation.
The $25 Nap Zone
Wistful, exhausted people reflect on how they wish to return to the days of yore and cherish the mandatory naps they took for granted. Now they have the chance to do exactly that. The Dreamery is a nap zone. For $25, you can stop into The Dreamery and take a 45-minute nap. These naps are taken in cozy little sleep pods.
Outrageous, you say? Not so fast. How many times have you either thought about or audibly stated how you just want a nap? The Dreamery provides the full experience. Your $25 comes with what seemingly equates to a 12-course dinner of relaxation. A divine tour of tired.
First, you’re fitted with pajamas to nap in. This is if you want to. If not, that’s cool, too. There are selections of books to help you settle into your nap. You’re given a gift bag with skincare products. These products help freshen you up pre-nap and post-nap. There’s also an area with a variety of naptime accouterments. These accouterments all beckon you to: “Grab your sleep supplies here.”
With an invitation like that, why wouldn’t you help yourself? After the curtains are drawn for you and you’re nestled into your Casper sleep pod, it’s nap time. When your nap session is up, the lights will automatically fade on gently. This lets you know your $25 has run its course. Except it hasn’t, because you’ve not yet been to the post-nap chamber.
Refreshments After You Rest
When iced coffee and cold brew were first made, as far back as the 1600s in Japan and 1800s in Algeria, we’re willing to wager they never thought it’d be served complimentarily as a post-nap pick me up. When you’re done napping, there are all sorts of refreshments to get you reacclimated to waking life.
Now you’re ready to take on the world.
We’ve come to a place that we’ve stopped paying for items. Instead we prefer to pay for experiences. The items dispersed throughout those experiences speak for themselves. So here we are, paying for naps.
“The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond,” says their CEO Neil Parikh.
We get the concept, but are definitely a little more partial to the mantra on The Dreamery’s walls:
“You miss 100% of the naps you don’t take.”
Have you experienced the Casper “Dreamery?” Tell us about it in the comments below.