A half dozen athletes competing in the 2018 winter Olympics already have wealth from endorsements they signed following previous games. The richest and most famous of them all is the snowboarder known as The Flying Tomato. Shaun White’s net worth is $40 million.
Estimates put the 31-year-old’s annual income at $10 million from endorsements and royalties. Shaun White’s net worth rose after he signed a 10-year multimillion dollar endorsement deal with Burton Snowboards in 2009.
2018 Winter Olympics Athletes’ Net Worth
White also has a bestselling video game under Ubisoft and also has had deals with Red Bull, Target, Oakley, Kraft, and Hewlett Packard.
Born September 3, 1986, in San Diego, White has won dozens of medals for snowboarding along with a handful of skateboarding.
White won two snowboarding gold medals at the Olympics — in halfpipe at the 2006 Turin Winter Olympics and the 2010 Vancouver Winter Olympics.
He has the distinction of winning more X Games and overall medals than any other athlete in history.
X Games Galore
This includes a dozen gold medals for snowboarding at the X Games — where he has also won three silver medals and two bronze.
The gold medals were for superpipe in 2003, 2006, 2008, 2009, 2010, 2011, 2012, and 2013 and then for slopestyle in 2003, 2004, 2005, 2006, and 2009.
As for the other board he rides, the skateboard, White has won two gold medals, two silvers, and one bronze at the X Games.
He has also won 10 ESPY awards and set numerous records in snowboarding. He scored a perfect 100 in his qualifying event for the 2018 Winter Olympic Games in PyeongChang, South Korea.
Interestingly, he also had a stint as a guitarist in a rock band called Bad Things; the drummer of the band sued him in 2016 and the two settled out of court.
Other 2018 Winter Olympic Athletes’ Net Worth
The other 2018 winter Olympic contenders from the U.S. who have already pocketed some wealth from doing endorsements are:
- Jamie Anderson (pictured) has an estimated $4 million from deals with GoPro, Monster Energy, and Oakley; the snowboarder won a gold medal at the 2014 Winter Olympics in Sochi, Russia
- Lindsey Vonn has accrued an estimated $3 million from sponsorships with Rolex, Oakley, and Under Armour, she has skied slalom at four winter Olympics (but missed Sochi) since 2002 and won a gold and a bronze medal
- Mikaela Shiffrin has an estimated $2 million from endorsing Red Bull and Longines watches, after becoming the youngest gold medal winner in slalom skiing in Sochi
- Lindsey Jacobellis has an estimated $1 million from deals with Dunkin’ Donuts and Paul Mitchell hair products; this is her fourth time at the Olympics but she has won 10 gold medals in snowboarding at the X Games
- Gus Kenworthy has a net worth of $300,000 earned through sponsorship deals with Visa and Proctor & Gamble; he won a silver medal in freelance skiing in Sochi, Russia and previously competed in the 2010 games
Who will you be rooting for during the 2018 Winter Olympics? And are there any other athletes’ net worth you’d be interested in reading about? Please let us know in the comments section.
Jackie Cohen is an award winning financial journalist turned turned financial advisor obsessed with climate change risk, data and business. Jackie holds a B.A. Degree from Macalester College and an M.A. in English from Claremont Graduate University.