The traditional picture of new home construction is turned into a modern one when the real estate agent is taken out completely and a computer screen replaces the blueprints, design swatches, and spreadsheets. A new digital platform known as Edgewise is doing just this, by making the buyer-to-builder home construction model an easy and affordable possibility. The platform allows buyers to purchase brand new or in-progress properties online. Users can take care of the bulk of their business with the builder online, including reserving lots, making and negotiating offers, uploading financial documents, and paying deposits. To cater to the 41% of Americans who prefer a newly-built home over an existing one, Edgewise has programmed a “Design Studio” into their online platform. This feature allows buyers to make their own design choices and upgrades in their property. In turn, builders can send updates of the home’s construction progress through photos and videos.

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